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online business terminology mockup

Do you dream of starting an online business, but don't know where to start?  Get my  beginner guide to 

ONLINE BUSINESS VOCABulary

It's a great introduction to setting up a blog-based business.

You'll also be signed up to my email list. Privacy Policy

Complete Online Business in a Box


This package is designed for new entrepreneurs who need to hit the ground running. I start by finding the underlying personality of your brand and letting that guide me to create a cohesive aesthetic. By the end of the project, you’ll have an enticing brand, an effective website, and the knowledge and tools to skyrocket your business.

web designer's desk with computers

FIRST IMPRESSIONS ARE HUGE.


Having a professionally designed brand and website builds credibility for a new business, while increasing sales and conversions. In our fast-paced digital world, your brand and website only get one chance to engage and captivate your audience.

Make sure you get it right with an effective and beautiful brand and website design that is strategically created to promote your business’s success. Leave the stress of trying to design your own brand behind so you can get back to doing what you love- running your business.

What does the 

Business in a Box

include?

The Business in a Box includes
2 main components: 

1.  Branding & Logo Design

2.  WordPress Website Design 

After development, I offer ongoing hosting & support options to make sure your site stays secure, updated, and relevant. Different package options are available.

⟡ BONUS ⟡

If you haven't already set up your mailing list service and social media profiles, I'll set up your list with an opt-in form and Welcome email, AND up to two social media profiles.

1

branding and logo design hand lettered title

Make sure your site really speaks to your audience. 


We'll use a fun, exploratory process to discover your brand's personality, and refine your brand's aesthetic together. I'll take what we discover and turn it into a beautiful and inspiring brand board that you can refer to for all your future marketing.

  • Brand Archetype Analysis
  • Mood Board
  • Customized Colour Palette
  • Font Recommendations
  • I'll design two marketing materials of your choice: Business Cards, Letterhead, Post Cards, Gift Certificates, Social Media Graphics, Poster, Blog Post Template...And More.

    And you'll get the following resources to re-use on other marketing materials

    • Logo Design
    • Submark Design
    • Black & White Versions Of Logo
    • Web & Print-Ready Logo Files

    Example of a brand board:

    example of a brand board

    2

    WordPress

    web design hand lettered title

    I'll build you a fast, responsive website with a Pro theme that you'll love to use, and I'll teach you how to make changes so you'll feel confident using your new website.


    • Managed WordPress Hosting
    • Pro Drag-and-Drop WordPress Theme
    • WordPress website with up to 10 interior pages (Need more pages or an online store? Contact me for a custom quote.)
    • Custom Favicon Design
    • Basic SEO Implementation
    • Blog Setup
    • Responsive Mobile and Desktop Versions of your site
    • 1 Hour of One-on-One Training 


    (Looking for a Squarespace website? Contact me for a custom package)


    Ongoing Support

    hosting and care package hand lettered title

    Packages


    I set up all my clients' websites on blazing fast, WordPress-exclusive hosting, and offer 3 options of ongoing care plans to make sure your website is always secure and updated. 

    The Brand & Website Process

    1. BRAND HOMEWORK

    After you've booked your project, I'll send over a homework packet that includes brand and website questionnaires so that I can gain a deeper understanding of your target audience, brand details, and business goals. If you have some design ideas in mind, we can collaborate to make sure your vision matches your message, or I can start from scratch and come up with suggestions for your complete brand personality.

    2. MOOD BOARD

    The first step of your custom branding design is the creation of a mood board. A mood board is a collection of inspiration that will serve as a starting point to get the mood of your brand going. After studying your questionnaires and taking into consideration your brand goals, I’ll create your first set of deliverables. This includes your custom colour palette and font recommendations. 

    3. LOGO DESIGN CONCEPTS

    It’s the part you’ve been waiting for- your logo mockups! During this phase, I’ll send you 3 unique logo designs to choose from. I'll take your favourite concept and develop it into your final logo. From there, we’ll create the supporting design elements like custom textures and graphics.

    4. MARKETING MATERIALS

    Your 2 collateral items of choice will also be designed at this time. Popular examples include: business cards, letterhead, flyers, sticker or stamp design, poster design, contracts, restaurant menus, print or social media graphics, blog post template graphics, template design for newsletters (Mailchimp) and more. Perfectly tailored to make the most out of your marketing plan.

    5. WordPress WEBSITE DESIGN

    After we've created a solid foundation for your brand, we'll implement the brand design with a new website. Your website will be hosted on my WordPress-exclusive managed hosting, and designed with a user-friendly Pro theme, which allows for easy updates after the design process is completed. We'll add any blog options or e-commerce, depending on your business's needs.

    6. FINAL DELIVERABLES

    After all phases of design are completed, your website will go live, and we'll bring everything together to finalize your exciting new branding package. Included in your final branding package will be: your new brand logo, any sub mark designs or logo variations, colour palette, patterns/textures, fonts, mood board, images used on website, etc. All of this is compiled into an easy to understand brand style guide for you and your team to use.

    How long will it take?

    4-6 weeks


    Ongoing Hosting & Support

    starting at $30/month 

    (Upgrades available for ongoing design, customization, or content creation)

    LOVE IT GUARANTEE

    Every step of the way, I want to make sure you absolutely love your new brand and website.
    If needed, up to 3 rounds of revisions are included for every item in the Business in a Box package.

    Ready To Get Started?


    Fill out the contact form below to get the ball rolling and we'll schedule a quick, no-strings-attached call to get acquainted. We'll chat about about your business, brand and website goals, and answer any questions you have about the process. Once you decide you're ready to pull the trigger, we'll reserve your spot in the booking schedule and get to work creating a brilliant brand together!

    web designer carolyn's profile picture

    I'm Carolyn

    I make it easy to start an
    online business.

    Let's get started!

    My web design business is based in Halifax, Nova Scotia, Canada, but you can be anywhere! We can communicate via the video chat of your choice.